Narrative, a creative and technology agency in New York, asked me to redesign their website into a fully responsive experience that not only showed off their work but reflected their roots in technology.
The site appears very bold, clean, and black & white at first; but as users scroll through and interact with the site, it works to contrast and draw attention to the colorful imagery and rollover states.
As users scroll through the homepage, which is vertically scrolling parallax, they'll see that different rollover states change colors and background with relevant content.
Once they get deeper into the site they'll find some extra functionality to give them a more direct way to search and find what they're looking for. This includes filtering throughout the projects page and timeline functionality within the news section.
Part of Deutsch's #SaveTheIdeas campaign for the 2017 ANDY Awards was an idea killing website. In collaboration with Superfiction, we created a website that allowed the users to interact with these ideas as they're being tortured while they learn more about the ANDYs, how to enter, and the idea saviors (the judges).
View it now at www.andyawards.com.
I created an icon set for BMW's "Build Your Own" tool. Taking cues from the German and Swiss design used throughout their cars, I made a clean and geometric system essentially out of a set of building blocks.
Jonesy, a New York based lingerie brand, asked me to redesign their website into a fully responsive experience that not only functioned as a source of e-commerce but as well as a look book.
Using fashion & lifestyle magazines like Paper, i-D, and Nylon as a source of inspiration, I created a site that functioned like an interactive editorial. From a menu like a table of contents to a set of responsive spreads, it kept the fashion magazine feel but was easy to update for each season.
Working on a project pitch for Adidas, I created an identity system for a round-robin, cross town basketball tournament. It was between 5 teams representing some of the most famous street ball courts in New York, I created a badge for each team as well as a few promotional graphics for the tournament.
I brought in different aspects of each court and their respective neighborhoods to create something unique to each team, and applied the general grit and grind feel (that is New York basketball) to everything.
Type treatment originally created for an album cover that never made it out. Made through combining floral patterns and skulls and bones from (osteologist) William Cheselden's "Anatomy Of the Bones".
The Chop Shop was a team created at iris that did proactive and prototype work. I worked to create a visual identity for it out of different screws, bolts, and tools.
Along with the logo, I created a set of icons as well as a series of posters used to promote it internally.
Working with one of the front end developers (Scott Jones), we created a prototype for the Adidas Springblade shoe. This was a side scrolling site that utilized a lot of preexisting video and image content to educate about the shoe. Each page had a GIF animation looping in the background and contained different video and image content for the user to click on.
In March 2014, Durex hosted a discussion on sexual exploration with Cindy Gallop. The event place in her "Black Apartment" and was recorded to be made into a content series for Durex. The discussions revolved around what people found sexy, going further with their partners, and just general sexual education.
My job was to create the visual identity for this series. A common theme from this event was that sexy is different for everybody. Going off this I started to experiment with dropping paint into water. Once the paint hit the water it's form was constantly changing and never the same, much like the idea of "Sexy".
I took the footage from the paint in water and explored different masking techniques and type treatments to design and animate the title screens.
Each year Airwick collaborates with the National Park Foundation for a series of fragrances based off of the National Parks. We created a responsive microsite to not only show off these fragrances but each park as well.
We had some great video content of the parks but since the site had to be responsive and functional in mobile we weren't sure on how to go about featuring it. Scott Jones, the front-end lead at iris, created a prototype that rather than playing video would allow users to scroll through a series of JPEGs.
We used it as an intro video, so that once users landed on the site they were able to view the video just by scrolling down. After they made it through the video (or if they clicked ahead) they could select a park to learn about the fragrance and see some cool facts about each park.
I worked alongside the developers to design the site while also making sure it was all technically feasible.
I worked with Lemonade to design a whole new website for Barrows Global, an agency that specializes in retail design.
The live site can be found here.
A custom 3-dimensional typeface. It originally started off as an experiment in creating depth on type and objects by geometrically slicing parts and changing the color or shade. While playing around with the letter "B" I came across something I really liked and fleshed it out through the entire alphabet.
A series of illustrations based off the neon signs of psychics and fortune tellers I see while walking around New York.
Branding for an herbal container and grinder company based out of Colorado. Work included logo, emblem, monogram, and custom type design.
Since 2010, iris New York has been creating a holiday light show that has been projection mapped on the front of the Saks Fifth Avenue building. I had the opportunity to work on the show in 2012.
I worked to to concept, create storyboards & style frames, and design out all of the elements needed for the show.
Keystone is a typeface I created for a pitch with a high end liquor brand. The bottle itself had a very unique shape which is what inspired the typeface on. This didn't end up getting used, but I really enjoyed creating it so I wanted to finish it up and flesh it out.
I was tasked with creating some pieces of content representing summer using Philip's LED bulbs. I used the different bulbs to design a series of flowers in bloom as well as putting them together in an animation.
We proposed a content series of infographic videos regarding sex to Durex. This was the video that was pitched. I worked to concept, design, and animate the video.
Wax is a display typeface I created but never found a direct use for. I took cues from the geometric shapes found in art deco while designing it. A download link will be available shortly.
Note: All examples below are lyrics from the Madvillainy album.
In the summer of 2011 I worked with Armani Exchange to help create the assets for their fall campaign. This included emails, banners, content, but the biggest part was redesigning their website.