The Chop Shop was a team created at iris that did proactive and prototype work. I worked to create a visual identity for it out of different screws, bolts, and tools.
Along with the logo, I created a set of icons as well as a series of posters used to promote it internally.
In March 2014, Durex hosted a discussion on sexual exploration with Cindy Gallop. The event place in her "Black Apartment" and was recorded to be made into a content series for Durex. The discussions revolved around what people found sexy, going further with their partners, and just general sexual education.
My job was to create the visual identity for this series. A common theme from this event was that sexy is different for everybody. Going off this I started to experiment with dropping paint into water. Once the paint hit the water it's form was constantly changing and never the same, much like the idea of "Sexy".
I took the footage from the paint in water and explored different masking techniques and type treatments to design and animate the title screens.
Working with one of the front end developers (Scott Jones), we created a prototype for the Adidas Springblade shoe. This was a side scrolling site that utilized a lot of preexisting video and image content to educate about the shoe. Each page had a GIF animation looping in the background and contained different video and image content for the user to click on.
Keystone is a typeface I created for a pitch with a high end liquor brand. The bottle itself had a very unique shape which is what inspired the typeface on. This didn't end up getting used, but I really enjoyed creating it so I wanted to finish it up and flesh it out.
I was tasked with creating some pieces of content representing summer using Philip's LED bulbs. I used the different bulbs to design a series of flowers in bloom as well as putting them together in an animation.
Each year Airwick collaborates with the National Park Foundation for a series of fragrances based off of the National Parks. We created a responsive microsite to not only show off these fragrances but each park as well.
We had some great video content of the parks but since the site had to be responsive and functional in mobile we weren't sure on how to go about featuring it. Scott Jones, the front-end lead at iris, created a prototype that rather than playing video would allow users to scroll through a series of JPEGs.
We used it as an intro video, so that once users landed on the site they were able to view the video just by scrolling down. After they made it through the video (or if they clicked ahead) they could select a park to learn about the fragrance and see some cool facts about each park.
I worked alongside the developers to design the site while also making sure it was all technically feasible.
We proposed a content series of infographic videos regarding sex to Durex. This was the video that was pitched. I worked to concept, design, and animate the video.
Since 2010, iris New York has been creating a holiday light show that has been projection mapped on the front of the Saks Fifth Avenue building. I had the opportunity to work on the show in 2012.
I worked to to concept, create storyboards & style frames, and design out all of the elements needed for the show.
Wax is a display typeface I created but never found a direct use for. I took cues from the geometric shapes found in art deco while designing it. A download link will be available shortly.
Note: All examples below are lyrics from the Madvillainy album.
In the summer of 2011 I worked with Armani Exchange to help create the assets for their fall campaign. This included emails, banners, content, but the biggest part was redesigning their website.
Kiehls has teamed with Bionic Yarn to create a program to recycle and reuse empty bottles. Customers are able to drop their empty products off at any Kiehls store and can recieve discounts. Kiehls & Bionic Yarn are taking the empty bottles and turning them into things like lab coats or tote bags.
I worked to design and animate screens for this video that explains the program, shows the recycling process, and introduces a new bag collaboration with Pharrel Williams.
This is my submission to Advertising Age's 2013 cover competition. The brief was to "define creativity in 2013".
My idea was:
Only once we’ve waded through the piles of shit do we really appreciate something unique and start to realize those who can take a fading fragmented mess and turn it into something beautiful again.
This is a mobile app I worked on for MAC Cosmetics. It allows users to take a photo of any everyday object, select a color from it, and match that color to the closest MAC products. These photos are then compiled into a giant grid so users can browse through and find other colors they might like.
While I was working at We Are Plus, my creative directors started a company called Volta which created messenger bags and other accessories out of recycled kites. I helped with designing some of the initial branding as well as the website.
I worked with Layerframe to redesign a women's designer shoe e-commerce site and blog called "Shoe Aficionado".